vintage with a modern twist Pure Furniture

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News


BROCHURE 2018 A/W

October 4th 2018

BROCHURE 2018 A/W

We’re delighted to announce the release of our 2018 autumn / winter brochure. The brand new br…

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NEW SIERRA LEATHER

October 2nd 2018

NEW SIERRA LEATHER

Sierra leather is our newest barrel-dyed leather collection. Sierra leather is a strong but soft and…

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SWATCH CARDS 2018

June 1st 2018

SWATCH CARDS 2018

We are thrilled to announce that our new swatchcards and price list are ready. Our swatchboards are…

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About us

Pure Furniture

Welcome to Pure Furniture! We are a leading brand specialized in authentic, high-quality, vintage style furniture that is guaranteed to enrich any space with timeless elegance and unique character. As we value luxury and craftsmanship, all of our tables, cabinets, chairs and sofas are exclusively handmade.

 

Founded by true furniture enthusiasts, Pure Furniture operates from a love for furniture and quality. Every item is made with passion and the finest materials available. Oak and pine are the preferred choice of wood. Both tree species are known to produce lumber that is naturally full of interesting details and vivid character.

 

But above all, Pure Furniture is known for its use of exquisite, genuine, buffalo leather. Thick, rich and full with character, buffalo leather is ideally suited to produce luxurious, one-of-a-kind chairs and sofas.

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The Pure Guys

Nils Verhoeven

Nils Verhoeven

Design

Born into an artisan family of furniture makers, Nils Verhoeven started out by helping his father in the family business. Quickly, Nils became experienced in the art of adapting new furniture to a vintage look. In later years, he made a name for himself as a talented designer and buyer. After spending some time in Asia in the nineties, Nils looked to expand his business closer to home in Europe. By meeting fellow furniture enthusiast Roland and Alberto in 2002, PHC was born.
Roland van Dooren

Roland van Dooren

The Wood Man

Roland van Dooren’s love for wood started at a young age, spending his afterschool hours at the local carpenter down the street. He eventually became a wood man himself, travelling around the world looking for the best wood and unique furniture. Finally settling in Romania for its many wood species, Roland currently runs PHC’s wood operations and is responsible for realizing the reclaimed oak collection, with wood originating from old, authentic sheds in Romania.
Alberto Nervo

Alberto Nervo

The Leather Expert

Born in Italy’s famed region known for its leather industry, Alberto Nervo grew up alongside his father who operated a small atelier specialized in producing exclusive leather furniture. In time, Alberto flourished in the family business and inherited age-old, secret, family recipes. Currently, he runs PHC’s leather production, specializing in authentic, handmade finishes. With Alberto’s extensive network in Italy, our products are guaranteed made of the best buffalo leather available.

Collection

Clubchairs

Yvette

Chairs

Alice

Chairs

Carter

Chairs

Felix

Chairs

Jay

Chairs

Joey

Chairs

Robin

Chairs

Jonathan

see all products

Impressions

Pure Furniture delivers high-quality tables, cabinets, chairs and sofas that are best described as both classic and modern. Our unique style oozes timeless elegance and a sophisticated pureness that will fit perfectly in any space.

Production & logistics

Designed in The Netherlands and produced in Romania, our products are sold and shipped worldwide.
Production & logistics

Why work with us

  • bulletCentrally located
  • bulletMixed shipment possible
  • bulletFast delivery time
  • bulletEasy distribution throughout Europe
Advanced production facilities
Business to Business sales only
Flexible shipment options

Raw materials

Discover the finest wood, leather and fabric used to create the stylish world of Pure Furniture.
Sustainable: we mostly use recycled wood
Eco-friendly: our lacquer and stains are water-based
Pure: the leather is naturally tanned
Reclaimed wood

Reclaimed wood

Wood

Wood

Leather

Leather

Fabric

Fabric

Process

From the design tables of our creative office and showroom in Hillegom, to the production facilities in Romania and exhibitions worldwide, every piece of furniture is made, presented, and sold with the utmost care and passion.
Design

Design

Collections are designed in-house at our creative office in Hillegom, with the help of 3D animations.

Wood & Leather

Wood & Leather

We only use the best materials available: (reclaimed) oak and pine wood from Romania, and buffalo leather from Italy.

Production & Logistics

Production & Logistics

With production facilities located in the heart of Europe, Romania, our products are easily shipped worldwide.

Sales & Exhibition

Sales & Exhibition

Products are on display at showrooms in Hillegom and Shanghai, and during regular exhibitions worldwide.

Our next expo's

Our products stand out in craftsmanship and authenticity and are exported all over the globe.

separator THE PURE TRADING DAYS separator
WHERE: SHOWROOM HILLEGOM, THE NETHERLANDS
WHEN: 4 - 5 - 6 NOVEMBER 2018

Watch the IFFS video

Contact

We strongly believe in partnerships to be successful.
That’s why we are looking for partners which share our passion.

PURE Furniture

Marconistraat 23
2181 AK Hillegom
The Netherlands
T. 0031 252348341

info@purefurniture.com


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Inquiries

OUR TEAM

 

Area: Europe

Merijn Alta

Merijn Alta

Area Sales Manager

merijn@purefurniture.com

Ingrid Kiss

Ingrid Kiss

Order processing, invoicing and after sales

ingrid@purefurniture.com

Madalina Trif

Madalina Trif

Order processing, invoicing and after sales

madalina@purefurniture.com

Area: Non-Europe

Stefan Beek

Stefan Beek

Area Sales Manager

stefan@purefurniture.com

Bianca Vetesi

Bianca Vetesi

Order processing, invoicing and after sales

bianca@purefurniture.com

Manuela Cuha

Manuela Cuha

Order processing, invoicing and after sales

manuela@purefurniture.com

Customer Care Department

Ionela Costan

Ionela Costan

Customer Care

ionela@purefurniture.com

Logistics

Tilla Ferenczi

Tilla Ferenczi

Logistics Manager

tilla@purefurniture.com

Marketing

Justin Losekoot

Justin Losekoot

Marketing

justin@purefurniture.com

Design

Karsten van Wooning

Karsten van Wooning

Head of Design

karsten@purefurniture.com

Falco Vilé

Falco Vilé

Designer

falco@purefurniture.com

Director

Nils Verhoeven

Nils Verhoeven

Director Product Development & Design

nils@purefurniture.com

Paul Brouns

Paul Brouns

Commercial Director

paul@purefurniture.com